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LANTERI NEW YORK
Video Dance Commercial
CONTEST #3

THE 2009 ‘SUMMER’ EDITION

Create Your Own Video Dance Commercial For

You’ve seen the LANTERI NEW YORK commercials featuring
Jaimie Goodwin and Sabra Johnson.

We saw some FUN and CREATIVE submissions from Contest #1.
Over 250,000+++ Views on Youtube!

Here's your chance to CREATE YOUR OWN!

Showcase YOUR TALENT and OUR DANCEWEAR!
You get to produce, direct, cast, style, shoot, edit
And even STAR in your own video commercial!

Watch the NEW Taja Riley Lanteri NY Commercial NOW!
http://www.youtube.com/watch?v=wNTzEpnEOL4

Go the NYCDA Youtube Channel and watch past Contest Entries
http://www.youtube.com/nycda

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PRIZES

ONE WINNER will receive:

• $500 Cash Award
  
• $150 Gift Certificate valid towards merchandise from LANTERI NEW YORK, NEW YORK CITY DANCE ALLIANCE, and/or ONSTAGE NEW YORK.
  
  

TWO RUNNERS-UP will each receive:

• $100 Gift Certificate valid towards merchandise from LANTERI NEW YORK, NEW YORK CITY DANCE ALLIANCE, and/or ONSTAGE NEW YORK.
  
  
  

RULES (It’s soooo simple!)

1. All dance clothing used in commercial must be LANTERI NEW YORK. Showcase your favorite outfits!
2. All commercials must include the website: www.LanteriNY.com
3. All commercials must incorporate a ‘summer’ theme.
4. Running Time cannot exceed 90 seconds. No exceptions.
5. All commercials must be submitted on a DVD, postmarked by Wednesday, July 1st.
   
   

(Any submissions omitting the website or containing ‘other’ dancewear will be immediately disqualified.)

HOW IT WORKS

1. A select number of SEMI-FINALISTS will be posted on the NYCDA Youtube Channel
   (www.youtube.com/nycda) by Monday, July 6th. Only commercials posted on theNYCDA Youtube channel will be eligible for consideration.
   
   
2. You’ll have 8 days from July 6th – July 14th to get your friends to WATCH and VOTE!!
   On July 14th, the commercials with the highest number of ‘Views’ will be considered the
   FINALISTS. All other commercials will be removed from the NYCDA Youtube channel.
   
   NEW! The NYCDA Faculty may choose to ‘SAVE’ one commercial with less views, and keep it in the running for the awards. If so, THREE Runners-Up prizes will be awarded.
   
   
3. On July 15th, the TOP THREE Commercials (plus one potentially ‘saved’ commercial) will be shown at the NYC DANCE ALLIANCE Junior Gala. Based upon the ‘View’ count on Youtube and the audience applause at the Junior Gala, a winner will be announced. The contestant does not have to be present at the NYC DANCE ALLIANCE Junior Gala to win.
   
   
   
   

JUDGING CRITERIA (Also simple!)

1. Overall presentation of the LANTERI NEW YORK dancewear.
2. Creativity: combination of music choice, choreography and concept.
3. Entertainment value and sheer FUN!
4. The NYCDA Faculty may choose to ‘SAVE’ one commercial based on Artistic merit.
   
   
   
   

SUBMISSIONS

1. Send all video commercial submissions (postmarked by July 1st) on DVD* to:
   LANTERI NEW YORK
   P.O. BOX 952
   NEW YORK, NY 10024
   
   
2. Make sure your DVD* is clearly labeled:
   Your Name
   Age
   Full Address
   Phone Number
   Email Address
   Name of Dancer(s) in Commercial
   Dance Studio (optional)
   
   

*If possible, the DVD should include the commercial BOTH as a finalized project and as a data file (.mov file preferred, but not necessary).

All DVD submissions will become the property of LANTERI NEW YORK and may be shown during upcoming NEW YORK CITY DANCE ALLIANCE and ONSTAGE NEW YORK events and seasons. DVDs will not be returned.

GET CREATIVE and HAVE FUN!